Turned off by little things
Selling a home in today’s market can be a bit frustrating. There’s all sorts of home staging and property preparation advice out there, and some of it seems daunting or impossible to follow unless you already live in a haute home or have a serious bankroll set aside to whip your place into shape. Here are 6 top home buyer turn-offs of 2013, as reported by Liz Bobeck Realtor.
Remember, you can’t turn a rancher into a Victorian – so don’t bother trying. But you do have more control than you may realize over how desirable your listing looks to potential buyers. In order to know what turns a buyer on you need to know what turns a buyer off.
The Top 6 Home Buyer Turn-Offs of 2013 (and How to Avoid Them)
Cluttered, dirty and/or “fragrant” houses. You already know this one. Every seller does. Yet, even in 2013, the era of Houzz and HGTV, buyers across America walk into homes that would make your mother cringe every single day. The people who come to see your home are making one of the biggest decisions they’ll ever make. Cluttered countertops, neglected toilet seats and unattended litter boxes not only invite the viewer to turn up their nose, they practically compel a buyer to walk away.
Overpricing. Buying a house in today’s market is hard work! On top of all the research and analysis about the market, buyers have to work overtime to separate the real estate wheat from the chaff, get educated about short sales and foreclosures and often put in many, many offers before they get even a single one accepted. The last thing they want to add to their task list is trying to argue a seller out of unreasonable expectations or pricing.
Deceptive listing descriptions or pictures. Here’s the deal: you will never trick someone into buying your home. If listing pics are photo-edited within an inch of their lives, buyers will learn this information at some point. If your neighborhood is described as funky and vibrant, because the house is under the train tracks and you live in between a wrecking yard and a biker bar, buyers will inevitably figure this out.
New, bad, home improvements. Many a buyer has walked into a house that has clearly been remodeled and upgraded in anticipation of the sale, only to have their heart sink with the further realization that the brand-spanking-new kitchen features a countertop made, not of Carerra marble, but brand-new, pink tiles with a kitty cat in the middle of each one. Or the pristine, just-installed floors feature carpet in a creamy shade of blue – the buyer’s least favorite color.
Bad photos or no photos at all. Some of the listing photos that make it online are shockingly bad. They have dumpsters parked in front of the house, piles of laundry all over the “hardwood” floors touted in the listing description, and once, even the family dog doing his or her business in the lovely green front yard. Listing pictures that have put your home in anything but its best, accurate light are a very quick way to ensure that you turn off a huge number of buyers from even coming to see your house!
Realtors exaggerating the description. Shabby Chic or fixer-upper? What a Realtor puts in the description can draw a buyer into a house. Or it can also send them running. Professional pictures, a solid description of the house, a story to tell. All things to look for in your next house.
So what did you think about my 6 Top Home Buyer Turn-Offs of 2013?
Learn more about me, Liz Bobeck at my professional site with Berkshire Hathaway HomeServices Florida Network Realty. The only bigger buyer turn-off than these bizarre listing pics are listings that have no photos at all; most buyers on today’s market see a listing with no pictures and click right on past it, without giving the place a second glance.
Before your home is on the market, ask your listing agent-to-be to see the online marketing for their current listings, to get a feel for how they operate. After your home is on the market, don’t neglect to check top listing sites to be sure that the pics for your home’s listing represent your home well. If not, ask your agent to grab some new shots and get them online (and say pretty please, pretty please!). What’s your home worth?